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Strategic Plan 2013-2017


The Audubon Naturalist Society inspires residents of the greater Washington, DC, region to appreciate, understand, and protect their natural environment through outdoor experiences, education, and advocacy.


The Audubon Naturalist Society seeks to create a larger and more diverse community of people who treasure the natural world and work to preserve it.


Ensure ANS financial sustainability and growth by securing an on-going stream of revenue that will support operations and mission-based programs over the long term.

Objective 1

Secure top tier gifts from our established donor pool.

Objective 2

Identify, cultivate, and encourage a pipeline of new donors.

Objective 3

Develop and strengthen support from foundation, corporate, and government partners.

Objective 4

Sustain and grow unrestricted operating revenue generated from ANS general membership.

Objective 5

Establish a culture at ANS that encourages and empowers ANS Board Members, staff, members, and volunteers to participate in the development process.